History

AEL Outdoor Solutions is the trading name for A&E Leisure Limited, 100% privately owned by professionals with over thirty years of experience in the industry. Our knowledge, built up over all those years, enables us to better understand what is required by our customers and then we endeavour to ensure we deliver.

  • 2001

    AEL is founded by Richard Smith and Jenny Green, their vision being to provide high quality products at good value, enabling customers to make the most of their outdoor space. Trading begins at 9 Cradock Road, Reading.

  • 2002

    Commercial outdoor furniture starts to be sourced from factories around the world, with many of the those visited during this time still supplying goods to this present day.

  • 2004 - 2006

    AEL continue to experience year on year growth, taking advantage of the UK’s growing love of alfresco dining and burgeoning café culture.

  • 2007

    With a UK smoking ban introduced for enclosed public places, turnover reaches record levels as AEL provide customers with a range of solutions that allow them to accommodate smokers through outdoor areas.

  • 2008

    Proudly appointed as the sole UK partner for Glatz umbrellas and Stobag awnings. A new Homes & Gardens division was set up to offer a range of luxury outdoor solutions and ideas for garden centres and department stores retailing to the public.

  • 2009

    AEL now employ 38 employees and open a division in Killamarsh near Sheffield enabling customers in the north of the UK to receive a more dedicated service, with fully independent sales, warehousing, installation team and showroom facilities in operation.

  • 2012

    Further growth enables the purchase Unit G, a significantly larger premise of 30,000 sq ft at 15 Cradock Road thus creating the platform for future development. In addition to new offices and warehousing, a stunning 5,000 sq ft mezzanine showroom is built.

  • 2013

    The first CNC router is purchased for the factory at 9 Cradock Road to enable even more bespoke build and branding solutions. This further enhances the fundamental AEL principle of working closely with our customers brand and our unique ability to customise elements for maximum impact.

  • 2014

    Factory production levels increase, with manufactured goods now accounting for 30% of AEL’s total product sales.

  • 2015

    The mezzanine showroom is doubled in size to 10,000 sq ft and now includes a dedicated Glatz training centre and product showcase. Factory facilities are further enhanced with the addition of a new spray booth and a second CNC machine, together with upgraded roofing, lighting, flooring and ventilation system.

  • 2016

    AEL now employ 78 staff and celebrate 15 years creating outdoor solutions. Investment continues and focussed around technology with EPOD devices for our delivery teams, biometric staff logins and new ERP system upgrade at the core.

  • 2017

    New furniture concepts, an evolving range of artificial plants, pots and planters, the use of new sustainable yet durable materials and our list of branding techniques and capabilities are constantly being developed to offer even more choice for outdoor areas.

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