The Bierkeller

Situated in prime location on the ground floor of Stadium Plaza next to the Principality Stadium, The Bierkeller offers a Bavarian experience in the heart of Cardiff. A previously empty and uninspiring spot in the Plaza’s busy walkway, AEL helped transform the space into a comfortable, inviting and well-defined area with increased brand visibility.

The concept had to be designed in line with health and safety directives, with the furniture capable of being removed from the site on match days and events at the Principality Stadium. The furniture had to be robust and sufficiently heavy duty to withstand commercial use and strong winds in the exposed site, but also remain portable.