Mon to Fri - 8:30am to 5pm
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Services:Burger King’s flagship site in Leicester Square needed an outdoor dining area that reflected the energy of its global brand. Additionally, with heavy footfall and high visibility in one of London’s busiest locations, this project demanded a solution that delivered on style, functionality, and strong brand presence. Also, AEL Outdoor Solutions was brought in to design a vibrant, durable, and fully branded space that customers could enjoy year-round.
The Challenge for Burger King Leicester Square
The goal was to create an outdoor area that captured Burger King’s bold identity, stood up to daily use, and provided a welcoming experience for guests in a fast-paced environment. It also needed to be flexible enough to accommodate changing layouts and customer flow, without compromising on design.
The Solution
Furthermore, we delivered a bespoke outdoor setup with a carefully selected square table with chairs to match the brand’s character and practical needs:
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Kaleidoscope Chairs – Bright, durable seating that added instant impact and aligned perfectly with Burger King’s fun, bold personality.
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Walnut Dura Table Tops – A practical yet stylish solution, that combines an elegant finish with weatherproof durability.
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Flipping Pedestal Bases – Finished in Burger King red, these bases offer flexibility for staff to rearrange layouts quickly.
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Custom Banner Barriers – Branded barriers added a final professional touch and strengthened brand visibility at the street level.
The Result
The finished space is a seamless extension of Burger King’s identity—bold, energetic, and functional. Every element was chosen to support daily operations while offering a standout customer experience. The result is an outdoor space that not only looks the part but also helps drive footfall and dwell time, especially during peak hours and in warmer months.
Do you want to transfer your outdoor area just like Burger King Leicester Square?
At AEL Outdoor Solutions, we specialise in transforming outdoor areas into powerful brand experiences. If you’re ready to boost your outdoor potential, our team is here to help—from initial concept to final installation of square table with chairs.
Contact us at sales@aelsolutions.com
Find out more from Burger King Leicester Square here!
