Getting Your Outdoor Space Ready for the World Cup

Do you plan on hosting World Cup matches at your venue? If so, although the tournament is a few months away, now is the time to get prepared. 

This North American hosted tournament is set to be one of the busiest opportunities for hospitality spaces, which is why we recommend starting to consider how best to optimise outdoor areas.

Now is the time to start transforming outdoor spaces into match-ready areas. In this article, we will share our tips for how you can prepare for this July 2026 event to ensure your venue is a firm favourite amongst football lovers.

 

Why It’s Best to Prepare Outdoor Spaces for the World Cup in Advance

 

We’re sure the last thing you want is to be rushing around in the final weeks before the World Cup, trying to prepare your outdoor space for visitors. That’s why commercial spaces must be kitted out well in advance of the first whistle being blown. 

Another benefit of this is that match-ready spaces act as a powerful form of marketing for potential visitors. Some other reasons why outdoor spaces should be prepared include allowing time for set-ups to be tested, ensuring that budgets are met, and giving yourself enough time to add finishing touches that create the right ambience.

 

How to Get Outdoor Spaces Ready for the World Cup?

 

Incorporate Protection from the Elements

As the tournament is being held in North America, UK fans will be able to watch matches in the late afternoon and evening. This means factors such as weather-protection and comfort are essential to get right.

That’s why we recommend adding some form of weather protection to your space. For example, opting for either Ascot Shelters or Cabanas and Beach Huts not only means that guests are comfortable, but ensures they know they can still attend your venue even if wet weather arrives.

 

Incorporate Professional Technology

Arguably, the most important aspect is choosing the right technology. This should include a large and high-quality screen, or a projector, and surround sound speakers. Guests will want to benefit from an immersive experience, which is why top technology is a must-have.

 

Create the Right Ambience

One of the most important things to get right is creating the desired ambience. Visitors will have a large number of venues to choose from that are showing the matches. This means your outdoor space needs to stand out for all of the right reasons.

LED lighting is a brilliant way to achieve this. Furthermore, adding a form of lighting is ideal for matches that will be shown in the evening. You should also include a mix of furniture items to allow visitors to enjoy refreshments during the game. Examples include our commercial tables and dining sets.

To further enhance ambience, themed decor should also be chosen, including flags, colour-matching soft furnishings, and bunting.

It’s also a good idea to segment outdoor spaces if you plan on still catering to non-football-loving guests. Opting for a barrier allows areas to be professionally segmented, allowing individual ambience to be achieved in different parts of an outdoor space. This is ideal for larger venues.

If you are ready to transform an outdoor space into a match-ready area, click here to view our collection.