Wagamama Southbank: Ocean+ Case Study

Wagamama’s Royal Festival Hall restaurant on Southbank sits in one of London’s most vibrant cultural hubs—nestled between the Tate Modern, London Eye, and Southbank terrace. As the riverside terrace offers outside dining, Wagamama wanted furniture that could handle heavy traffic, enhance comfort, and strengthen their commitment to sustainability.

The Challenge for Wagamama Southbank

The biggest challenge involved finding seating that could survive constant use in a busy city centre setting while also matching Wagamama’s modern, stylish design ethos. In addition, the furniture had to support their sustainable goals: being durable, made from recycled materials, and contributing positively to environmental concerns, especially ocean plastic waste.

Our Solution

We supplied sleek black Ocean+ Manta Side Chairs, made from recycled ocean-bound plastic. These chairs provide both durability and style, helping frontline hospitality venues like this one balance aesthetics with purpose. Their design also fits the modern London dining scene and supports Wagamama’s sustainability-focused brand, without sacrificing robustness or comfort for guests.

The Result

The new Ocean+ seating has transformed the outdoor dining experience at Wagamama Southbank. Guests enjoy meals and drinks outdoors in a stylish, comfortable setting, knowing the chairs around them are helping reduce ocean waste. The chairs withstand frequent use in a high footfall area while reinforcing Wagamama’s values. This upgrade enhances guest satisfaction and underlines the brand’s commitment to sustainability in practice, not just in promise.

Ready to improve your outdoor area just like Wagamama Southbank?

If you’re considering furniture that combines design, durability, and environmental responsibility, our Ocean+ range could be the perfect fit. Take a look at the full collection on our website to see how you can bring style and sustainability to your venue.

👍 Project completed by: Lee Riddell

Email: sales@aelsolutions.com

Also, discover more about Wagamama Southbank here!